Read below before you upgrade a Lexus Navigation System!
If you Upgrade your DVD on an older Lexus you will lose the override.
Register Now to restore the Override!
Can you imagine this conversation??
Customer 1: I see that Lexus has taken the bold step of removing the override from older Lexus vehicles that upgrade to the new map DVD.
Customer 2: But that would leave a Lexus owner with a dilemma -spend the money to upgrade but lose the Nav system Override or, keep the override but have an outdated map.
Customer 1: Lexus knew that customers could be undecided about whether they should upgrade. So, Legal convinced Marketing it would be "too confusing" for customers and they suggested a 'customer-focused move'. That's why Lexus is not telling its customers that they will lose the Override when they upgrade.
Customer 2: What?? That doesn't help me! I want to make the upgrade decision with all the facts. Who do the folks at Lexus think they are?
Customer 1: They think they are your mother and you are still a minor.
Customer 2: But I'm 50 and I paid $60,000 for MY car.
Customer 1: So what are you going to do?
Customer 2: I am so done with this nannying. As of this day I am no longer a 'loyal Lexus owner'. My next car is going to be anything but a Lexus...
Customer 1: Lexus Legal thought you might feel that way and they put in a fix for that too. When you signed your sales/lease agreement with Lexus you actually agreed to buy Lexus vehicles as long as you (or your trust) live.
Customer 2: Whhaaaat?? I feel like taking my car and driving at 100 MPH into the Lexus Headquarters in Torrance, CA.
Customer 1: Lexus thought you might feel that way and has a fix for that too. Your car has a maximum speed of 20 MPH whenever you are within 1 mile of headquarters.
Customer 2: Than I will disable the Navigation system just before I .... oh,, wait!
Customer 1: Yeah, Lexus Legal really thought this through.
Customer 2: They piss off their loyal customers, drive sales down faster than any other import. But, but they control the Nav system? Brilliant!
Is it any wonder these are the latest Lexus Sales numbers for May, 2008?
Model May '08 May '07 % Chg YTD '08 YTD '07 % Chg
ES 6,831 8,572 -23.3 27,430 33,166 -18.6
LS 2,115 3,196 -36.3 10,029 14,941 -33.9
SC 216 410 -49.3 1,076 1,705 -37.9
GS 1,708 2,043 -19.5 7,846 9,147 -15.6
IS 5,420 5,722 -8.8 21,936 22,494 -4.0
TOTAL LEXUS 16,290 19,943 -21.3 68,317 81,453 -17.4
Lexus, "The relentless pursuit of Control "